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Steuben Press Blog
How to Write Your About the Author Page: Make Readers Adore You
As a self-published writer, establishing a credible reputation is key to building your fan base. Book browsers don’t want to spend their money on just any title; they want to make sure you’re the author to tell the story they want to experience.
Tips for Marketing Your Book: The Secret to Selling More Copies
For the self-publishing author, marketing your book is the only way to make sure your brilliant ideas get into the hands of the grateful reader.
7 Ways For New Bloggers to Reach Their Audience and Build Readership
There are many good reasons to start a blog, especially as a writer. With a blog, it’s possible, over time, to connect with your audience and build your readership. This could lead to anything from having one of your posts picked up for publication to simply forming a supportive community around your writing. If you’re looking for a place to start, follow these seven tips:
The Press Release: 5 Simple Steps to Promote Your Book
You might already have a promotional plan for your self-published book on paper. You have a strategy in play and that's fantastic! However, there may be one area that you are overlooking when it comes to getting your name out there, and that is the press release.
A press release can be a pretty powerful marketing tool when done correctly. Here are five simple ways to write a press release that will get your book noticed and reach your target audience.
A Brave New World - Social Media Tips For Authors
Over the last five years, self-publishing has undergone a significant boom. It is now no longer necessary to hire a publicist, or even have the backing of an in-house marketing team, because the new trend is to go do it yourself. The number of social media channels grows every day, and so do the opportunities for self-promotion.
The biggest hurdle is getting started. What is an author supposed to do first? Which of the social networks is the most effective? How do you learn to grab the attention of internet users who are being shouted at by hundreds and thousands of advertisements every day?
Bing’s Visual Carousel - A New Chapter in Online Book Browsing
There are so many great authors out there, both on the shelves and in virtual stores. Still, it may be difficult for lesser-known authors to get their captivating, fist clenching, mind-blowing stories out there for book lovers to enjoy.
We here at Steuben Press and the innovators at Bing.com, agree that people should have easy and visual access to books of all kinds. Whether you are looking for the latest New York Times bestsellers, or just a particular genre or topic, the new Bing visual carousel will provide you with a slideshow of book covers and search results based on what you search for. This makes it much easier for authors of all kinds to be seen.